Research into the industry and my blog.

Seeing as I will be producing a blog that is aimed at the beauty industry, I thought it would be very important to research the industry and find out whether my blog would fit in this industry and if so, where this would be.

Is my theme pertinent to the fashion/beauty industry? 
I believe my theme is 100% pertinent to the fashion/beauty industry. When researching skin care sales the estimated size of the global skin care market from 2012 to 2021 was 121 billion dollars as you can see below.  This figure does not even cover the amount spent on skin care before 2012. This alone tells me that there is a huge market for skin care products and therefore information on skin care and how skin care fits in with makeup routines.


Does my theme fit my target audience? (18-30).
Yes. This is because due to the rise of beauty bloggers and youtube makeup artists the demand for skin care has become less of an 'older woman' interest. Many more young females are interested and looking into skin care in a bid to hold back ageing and achieve naturally beautiful skin.

How will my theme fit into magazines?
Lately there has been a rise in the demand for natural, organic products that have not been tested on animals. This means that my theme would fit into the likes of Vogue and ELLE, as more consumers are willing to pay for higher end skin care products featured in these magazines if they come from organic, ethical producers.

How will my blog fit the industry?
When researching beauty blogs, I found a list of the 27 most powerful beauty blogs in the UK. Number three on the list was Lisa Eldridge, who frequently posts Youtube videos about her skin care routines and how she keeps her skin looking so flawless, as you can see below.



I found this video on her blog/website where she explains the products she uses. This proves that there is a massive market for blogging skin care secrets and regimes, proving that my blog would fit in well with the beauty industry.
This is furthermore proved by the fact that more and more magazines are reaching out to beauty blogs and bloggers to be features in their pages. Living in a digital age it would be silly to assume that a beauty blog will not fit into the beauty industry. 
Here are some figures from the sales of beauty magazines in the UK in 2013. 
ELLE:170286
VANITY FAIR:88377
INSTYLE UK:147219
VOGUE:193007
This is opposed to the whopping amount of subscibers and viewers that beauty blogs and boggers rack in on a daily basis. Therefore I 100% believe my blog would have a place in the beauty industry. 
Statistics found from http://www.blowltd.com/magazine/magazine/27-most-powerful-uk-beauty-bloggers-weve-crunched-the-numbers.html#.VlXnEmThDoA and http://www.pressgazette.co.uk/magazine-abcs-full-circulation-round-first-half-2013

But what about competitor skin care blogs?
Skin care blogs are the fastest growing consumer health information sites, they means that there is a lot of competition in the skin care area of blogging. This is because skin care blogs appeal to not only females but also to males who may be suffering from skin complaints such as acne. My blog would fit along side my competitors as it too will hold information on skin care and products. In terms of how my blog would stand out, mine would be able to offer makeup skills and advice, such as the best products for particular skin types and how to achieve certain looks as opposed to simply skin care products.