Theme for the brief.

What is my theme and why have I decided to choose this? 

I have decided to choose the theme skin for my blog. This is because skin is something I am very interested in, I am always looking for the best skin care products to improve the texture of my own skin and therefore the skin of any of my future cliental. I believe that skin is very different from one person to the next, however achieving perfect, blemish free skin is something that nearly everyone aims to achieve. Therefore I feel that this theme would suit my personality very well and I am excited  to start researching around this subject and hope the final outcome of my blog will be professional and informative.

What is my plan for my final blog?

My plan for my final blog will be to have a few different sets of images of women, all for the same theme, this being achieving a prefect base and the importance of taking care of the skin and how this effects the overall look and application of makeup. I will then aim to write about this in an informative way the projects the steps need to achieve this look. Furthermore I aim to include a product shoot that includes skin care products such as creams, cleansers and toners, sun protection and then the products that have been applied to the skin to give it the ending result of a natural healthy looking glow. (These will be foundations/BB creams and highlighters). With my product shoot, I aim to take pictures of lightweight products as this I think projects the message I am intending, that looking after the skin is one of the most important elements of flawless skin and keeping the products lightweight and by applying a light amount of them will keep the look very natural.

How do I aim to achieve this? 

I aim to achieve this by researching skin care and products on the market. This will inform my on what I need to write about for the text element of my blog. Furthermore I am going to research into skin editorials and images that have already been published in magazines so that I gain an understanding on the way in which my final images should look. (This includes the poses, background and camera angles of the shoots). Finally I plan to research swatches and product shoots that convey the sort of presentation I am looking for when I take my own product shots. These points will all lead me to be the most prepared I can be when going into my shoots and therefore I believe will give me the best chance of achieving a professional and informative final blog.